Radio, TV Team To Tackle Opioid Epidemic

By on Sep, 9 2016 with Comments 0

NAB / National Association of Broadcasters

WASHINGTON, DC — The National Association of Broadcasters and the Partnership for Drug-Free Kids will hold an hour-long press conference Tuesday (Sept. 13) at 11am Eastern to announce a nationwide, multi-faceted campaign to address the opioid epidemic that is impacting communities across the U.S.

The session is set for room SVC 215 at the Capitol Visitors Center.

The press conference will include an array of Senators and Congressmen, in addition to notable broadcast executives. The discussion will revolve around how local radio and television stations plan to leverage their reach to combat abuse, encourage treatment and increase awareness of this national crisis.

Participants include:

  • Gordon Smith, president and CEO, National Association of Broadcasters
  • Marcia Lee Taylor, president and CEO, Partnership for Drug-Free Kids

Broadcasters:

  • Art Brooks, president, Arizona Broadcasters Association
  • Rebecca Hanson, senior vice president of Strategy and Policy, Sinclair Broadcast Group
  • Ginny Morris, chair and CEO, Hubbard Radio Group
  • Jordan Wertlieb, president, Hearst Television

Confirmed members of Congress:

  • Rep. John Conyers (MI)
  • Rep. Bob Goodlatte (VA)
  • Sen. Chuck Grassley (IA)
  • Sen. Amy Klobuchar (MN)
  • Sen. Patrick Leahy (VT)
  • Sen. John McCain (AZ)
  • Sen. Chris Murphy (CT)
  • Rep. Frank Pallone (NJ)

 

About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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