NABOB, NNPA continue fight for anti-tobacco ads

By on May, 28 2014 with Comments 0

NABOBOn 1/13, Target Market News broke a story that DOJ and the largest tobacco companies had negotiated a consent order in the long running litigation between DOJ and Philip Morris, RJ Reynolds, and Lorillard, in the U.S. District Court for the District of Columbia.  The proposed consent order provided the details of an advertising program the tobacco companies have been directed to air to provide the public the truth about the negative health effects of using tobacco products.  The consent order created a national advertising campaign.  But the national ad campaign, says NABOB, directed no advertising dollars to the African American community, even though for decades the community was heavily targeted by the tobacco companies’ misleading ads promoting smoking and hiding the truth about the potential negative health effects. 

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About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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