Movies on TV, Consumers and Retail

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MIB Reports MoviesIntroduction to the TV Movie programming report
Just about everybody eventually watches a movie on television – 94.5%, according to this report. Since almost everybody does it at one point or another, you’d expect the results of a survey such as this to be little more than a rehashing of 18+ tendencies. And you’d be wrong. When reduced to regular watchers, the data pool is reduced to about 50% or so of all respondents. And they come up with a number of answers that reward the broadcaster that checks into it.


There are three parts to this study — the demographics of the hard-core movies on television audience leads it off. Then we’ll move into how the audience is influenced by the media, when they’re tuned in and what else they tune in to. Finally, we’ll take apart the group’s retail shopping habits.

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