More October ratings results

By on Nov, 17 2014 with Comments 0

Clark-SmidtVeteran radio operative Clark Smidt continues his guided tour through a thicket of Nielsen Audio results. Today’s journey begins in #32 Las Vegas and winds its way to #40 Indianapolis with many interim stops along the way.

More October ratings results
By Clark Smidt
Crunch time, then it’s over the river and through the woods. Budgets, shuffles, are we thinking out of the box or hiding inside it? Let’s check markets from The Vegas Strip to The Indy 500. August/September/October Total Audience Shares, 6+ subscribers only. And, yes, we do need a simple top line number for all licensed stations.

32. LAS VEGAS. 6+ population 1,682,100. CBS Hot A/C KMXB keeps the #1 share 7.4-7.4-7.3 but drops from top cume to a close 3rd. Lotus Communications SpanishClassicHits KWID 6.0-6.4-6.5, iHeart Media AC KSNE 6.6-5.7-6.0 into 3rd, CBS RymA/C KLUC 5.8-6.1-5.8 still 4th but grabs #1 cume with 483k. Beasley Broadcast RymOldies KOAS hops into 5th 4.8-5.1-5.4, followed by cluster-mate ClassicHits KKLZ 5.1-5.1-5.0. Music. CBS ModRock KXTE jumps a point 3.3-3.4-4.4, Lotus ClassicRock 4.4-5.6-4.3, Lotus Rock KOMP 2.6 and Beasley Adult Hits KVGS gains 1.9-2.0-2.5. Beasley Country KCYE 3.4 vs. iHeart Country KWNR 2.3. Univision RegMex KISE 3.6 and Univision SpanishUrban KRGT 3.3 while the Entravision pair of RegMexican stations show KQRT 1.9 and KRRN .9. Faith Communications Christian 3.9, Clark County Urban KCEP 1.6, Nevada Public Classical KCNV 1.3 and U. Nevada Jazz KUNV .9. News/Talk CBS KXNT-F/A 4.0-4.1 N/T Nevada Public Radio KNPR 1.6. Sports winner is Lotus KWWN 1.6, Lotus Spanish Sports KENQ .6, Lotus KBAD .4 and CBS KXST .1. Jackpot Stats: Stations 45, Subscribers 62%, Spanish 28%, AfroAm 11%, Sept/Oct one book Swings +1.0 ModRock KXTE, – 1.3 Classic Rock KXPT. Shares: CBS 21.1-21.4, Lotus 16.4-16.7 TIE Beasley 15.5-16.7, iHeart 10.6-10.7. Top Las Vegas format: Spanish Spanish 16.2.

33. KANSAS CITY, MO. 1,640,300. Newest market entry Steel City Media Country KFKF grows 6.8-7.1-7.4 for #1 share on the power of TSL. The KFKF cume is an exact 7th place tie at 347,600 with Entercom Country WDAF/F scoring #8 share 5.2-5.1-4.8. Steel City “other brother” Country KBEQ is 4.5-4.7-4.3. #2 share Cumulus ClassicRock KCFX inches up 6.6-6.6-6.8, Carter Broadcast Urban KPRS takes 3rd 6.5-5.5-6.1, #4 share Entercom HotA/C KZPT 5.8-6.2-5.4 vs. Steel City A/C KCKC 2.8-2.7-2.8. Steel City CHR KMXV ranks 5th, 5.4-5.4-5.3 vs. Cumulus CHR KCHZ 4.2-4.0-3.7. Music. Entercom ModRock WRBZ 4.4-4.4-4.5, Cumulus Oldies KCMO 4.5-4.4-4.4 and Cumulus Adult Hits KCJK 2.7-2.4-2.4. University of Northwestern St. Paul Christian KJNW 3.0, University of Kansas Classical KANU trimulcast .8, Carter Gospel KPRT .5, Public TV/19 AA KTBG .4. News/Talk/Sports. Entercom Sports KCSP grows 3.3-4.2-4.8, Entercom N/T KMBZ steady 4.3-4.2-4.2, U. Missouri N/T KCUR 2.6 and Cumulus Talk KCMO 1.2. KC Stats: Stations 39, Subscribers 59%, AfroAm 13%, Spanish 8%, Swings +.6 Urban KPRS ties Sports KCSP; -.8 HotA/C KZPT. Shares: Entercom 28.7-28.9, Cumulus 22.9-23.7, Steel City 19.9-19.8. Top Format: ClassicRock/ModRock/Rock 16.8.

34. ORLANDO, FL. 1,596,200. Central Florida Educational Foundation Christian WPOZ/WMYZ keeps the #1 share 6.6-7.0-6.7 on the #5 cume. Cox Media has their own 2nd place tie between Country WWKA 6.3-6.7-6.3 and RymCHR WPYO jumping 5.3-5.4-6.3. 4th & 5th rankers are CBS: ClassicHits WOCL 5.6-5.8-6.0 and HotA/C WOMX/F 5.3-5.1-5.3. Music. Cox UrbanA/C WCFB 7.1-6.5-5.2. iHeartA/C WMGF slides 6.8-5.9-4.9 vs. Cox A/C WMMO 4.7-4.3-4.1. iHeart CHR WXXL 5.7-5.7-5.1 and CBS CHR WJHM 2.8-2.7-2.8. iHeart Tropical WRUM 5.2-5.3-4.6. iHeart ModRock WJRR 4.4-3.8-4.1, TTB Media SpanishHits WHKQ 2.4-2.5-3.1, Central Florida Educational Gospel WPOZ-HD3 .6-1.9-2.5, Entravision Tropical WNUE/F 2.3, U. Central Florida Jazz WUCF 2.1, iHeart Urban WTKS-HD2 1.2, Central Florida Educational Foundation Urban WPOZ-HD2 .3. Mickey Stats: Stations 41, Subscribers 59%, Spanish 28%, AfroAm 16%, Swings + .9 RymCHR WPYO, – 1.3 UrbanA/C WCFB. Shares: Cox 27.1-26.9, iHeart 22.3,26.3, CBS 13.6-14.1, Central Florida Ed. Foundation 9.3-9.5. Top Orlando Format: Urban-HotA/C 19.5.

35. COLUMBUS, OH. 1,523,900. “All iHeart All the Time” taking the Top 4 share and Top 2 cume rankers. Country WCOL still riding high 12.4-11.6-11.3 and runner up cume. #2 share and #1 cume is CHR WNCI 9.7-10.5-10.6 down 20k to 579k. iHeart Talk WTVN 5.1-5.3-5.4 is 3rd and iHeart ClassicHits WODC 5.3-5.1-5.1 4th and Radio One UrbanA/C WXMQ is now 5th, 5.0-4.7-4.9. Music. Wilks ClassicRock 5.8-4.9-4.7 vs. iHeart ClassicRock WBWR dipping to 1.6. WWDC ModRock 2.3-2.5-2.6. Radio One Urban WCKX sinks 5.2-4.7-3.9 but still ahead of iHeart Urban WZCB 21.2-2.3-2.4. Christian Voice of Central Ohio WCVO rising 3.5-3.8-3.9. Wilks ClassicCountry WHOK/F 1.3 ties Ohio State University Classical WOSA 1.3 and Columbus School District Variety WCBE 1.2. News/Talk/Sports: Ohio State N/T WOSU 3.3-3.5-3.2, iHeart Sports WYTS .3. Goodbye Columbus Stats: Stations 38, Subscribers 45%, AfroAm 16%, Spanish 3%. Swings +.8 CHR WNCI, -.9 ClassicRock WLVQ. Shares: iHeart 36.6-36.7, Radio One 9.4-8.8, Wilks 6.1-6.0, Ohio State U 4.4-4.5. Top Columbus Format: ClassicRock-ClassicHits 11.4.

37. AUSTIN, TX. 1,476,900. Emmis Communications holds #1, but AdultHits WBPA slides 9.4-8.6-7.2 with 3rd cume. iHeart takes the next three share ranks: Country KVET 5-5.6.9-6.9, “other brother” Country KASE 6.9-6.8-6.1 and CHR KHFI 5.6-5.3-5.1 has the #1 cume at 495k. Crista Media Christian KFMK now ties for 5th 4.8-5.0-4.9 with Entercom A/C KKMJ/F jumping 3.8-3.7-4.9. We have a 4 way tie at 4.4 for 7th share: iHeart RymA/C KPEZ dispensing 5.0-5.3-4.4, Entercom ModA/C 4.6-4.3-4.4, Emmis ModRock KROX/F 4.2-4.1-4.4. Also, Emmis Talk KLBJ-A 4.2-4.1-4.4 vs. University of Texas at Austin News KUT 4.1-3.9-4.2 and Entercom Talk KJCE .4. Emmis Austin adds Rock KLBJ/F 4.2-4.2-3.9 and RegMex KLZT 3.6-3.7-3.6 to tie Univision SpanishCHR KLJA 2.3-3.2-3.6 vs. Univision RegMex KLQB 2.1-2.6-2.2, Genuine Austin Radio RegMex KTXX-HD2 1.8 as GAR partner SpanishChristian KTXX-HD3 1.6. Emmis AA KGSR 2.7-2.6-2.6 vs. U Texas Austin AA KUTX 1.6, Principle Broadcasting Foundation AA KDRP-L .5 and iHeart AA KVET-HD2 .2. Entercom UrbanA/C KKMJ-HD3 scores a very nice 2.8-2.7-3.0. Genuine Austin Country KOKE/F 2.2, Capitol Broadcasting Classical KMFA 1.4. Sports. Genuine Austin KTTX/F 1.6 vs. iHeart KVET 1.5. Austin Stats: Stations 35, Subscribers 77%, Spanish 30%, AfroAM 7%, Swings +1.2 A/C KKMJ, -1.4 AdultHits KBPA. Shares: Emmis 27.3-26.1, iHeart 25.7-24.2, Entercom 10.7-12.3, Genuine Austin Radio 6.8-7.2, Univision 5.8-5.8, U. Texas Austin 5.2-5.8. Top Austin Format: Country 15.2

38. MILWAUKEE. 1,474,500. iHeart repeats ranks 1, 3 & 5: Country WMIL-F #1 share dips 11.9-11.6-10.6 but cume moves up to #1 at 459k; the top 3 cuming stations are separated by just 4400 persons. iHeart ClassicHits WRIT is 3rd, 7.0-6.9-6.4 with a close 2nd cume 457k and iHeart Urban WKKV/F jumps into 5th 3.7-4.2-5.6. #2 share stays with Journal Broadcast Group News/Talk WTMJ 8.9-8.7-9.2; other N/T finds iHeart Talk WISN 4.8-5.4-5.2, U.Wisconsin N/T WUWM 2.8-2.5-2.3 and Wisconsin Public N/T WHAD 1.8-2.1-2.0. 5th share shows growth by iHeart Urban WKKV/F 3.7-4.2-5.6. Music. Entercom CHR WXSS 4.8-5.4-5.2 vs. iHeart CHR WRNW 3.2-2.7-2.5. Journal AdultHits WLWK 4.7-4.2-4.1, Milwaukee Radio Alliance ModRock WLUM 4.5-4.2-3.8 ties it’s own A/C WLDB 3.9-3.6-3.8. Radio Milwaukee AA WYMS .9, Milwaukee School of Engineering AA WMSE .2. Sports: Entercom WSSP 1.3 vs iHeart WOKY .4. Brew Stats: Stations 37, Subscribers 49%, AfroAm 16%, Spanish 9%, Swings +.1.4 Urban WKKV/F, -1.0 Country WMIL. Shares: iHeart 30.8-31.0, Journal 12.9-13.3, Entercom 11.5-12.5, Milwaukee Radio Alliance 8.3-8.2. Top Milwaukee Format: News/Talk 18.7.

40. INDIANAPOLIS, IN. 1,429,100. Shifts in the Top 5: Cumulus ClassicHits WJJK jumps to #1 6.6-6.6-7.5 with 2nd place cume. Emmis Country WLHK moves into 2nd share 7.1-6.4-7.3 vs. 4th share Cumulus Country WFMS 6.4-6.3-6.4. Emmis SoftA/C WYXB settles for #3, 7.0-7.2-6.9 and #1 cume, 410k. Radio One UrbanA/C WTLC/F is #5 and steady 6.3-6.1-6.2. Music. iHeart ClassicRock WFBQ 6.0-5.7-5.6, Radio One RymCHR WHHH 5.4-5.2-5.5. Entercom CHR WZPL falls 6.1-6.7-5.3 vs. Radio One CHR WNOW/F 4.4-3.4-3.0 vs. Cumulus CHR WRWM 2.0-2.3-2.0. iHeart ModRock WOLT 4.4-4.3-4.6, Entercom HotA/C WNTR 4.2-4.7-4.2, Radio One Gospel WTLC-A up 1.8-1.8-2.8, Moody Bible Religious WGNR quad-cast 1.3, University of Indianapolis Jazz WICR .7, Olivet Nazarene U. Christian .3. Metropolitan Indianapolis Public N/T WFYI/F 2.0-2.3-2.4. Sports: Emmis WFNI 2.2-2.2-2.6, Emmis WIBC-HD2 1.4-1.5-1.9, iHeart WNDE .7, Entercom WXNT .1. Indianapolis Stats: 47 stations, 47% Nielsen subscribers, AfroAm 16%, Spanish 6%, Swings: + 1.0 Gospel WTLC, – 1.4 CHR WZPL. Cluster Shares: Emmis 22.9-24.2, Radio One 17.5-17.5, Cumulus 15.2-13.9, iHeart 10.1-10.9 Entercom 11.5-9.6.

Takeaways:
* Some full power stations are wasted chasing crowded formats.
* Many non-coms subscribe to chase sponsors.
* Monetizing digital is programing that sells.
* Hit “Refresh” and think outside the box.
* Music & Radio work well together, when not choked.
* Fix Format Failure = Local content and station presentation.
* AM on smart phones is more important than music during an emergency.
* Radio’s value message: 6x ad dollar return delivered everywhere, wireless and free.

Media Connector Clark Smidt, provides non-duplicated input for saving and making money. Starting in newspaper ’65, AM radio ’66, building FM stereo ’67, TV ’68, Boston management ’71, advisor post CBS/FM ’82, owner/operator ’89. Passion for teamwork and results with existing resources. www.broadcastideas.com. 978 470-2120. Andover, MA. Clark Smidt – Media Connects clarkfsmidt@gmail.com 978 470 2120 www.broadcastideas.com

About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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