By Clark Smidt. Here are results of the ratings wars in Washington DC, Philadelphia, Boston and more. This is a scorecard update on trends, tastes and targets in the top markets, with a special look at the implications of the CBS-Beasley swap.
7. WASHINGTON, D.C. 4,522,700. Hubbard Broadcasting News WTOP/F-WTLP holds the #1 share 8.0-8.5-7.8 and 3rd place cume. Howard University UrbanA/C WHUR leaps into 2nd 5.6-5.4-6.5, News/Talk American University WAMU is steady but now 3rd 6.4-6.2-6.3. iHeart CHR WIHT again takes #1 cume 1.27-1.25-1.26 million with the 4th ranked share 6.3-6.0-6.1 and taking 5 – 6 are Radio One (ROI) UrbanA/C WMMJ 4.5-4.6-4.8slips past Gospel WPRS 4.7-4.6-4.5, while ROI UrbanWKYS slips 3.6-3.3.-3.1. Music. iHeart: A/C WASH dips 5.1-5.0-4.3, ClassicRock WBIG 4.2-4.4-3.8, Country WZMQ 4.0-93.8-3.7 to tie Greater Washington Classical at 3.7 and ModRock WWDC 3.5-3.8-3.4 matching Columbia Union College ContempChristian WGTS at 3.4. CBS: HotA/C WIAD up 3.6-3.5-3.9, RymCHR WPGC 4.2-4.2-3.8 and Tropical WLZL up 1.9-2.3-2.6. CMLS CHR inches 1.9-2.1-2.2. News/Talk: CMLS WMAL-A/F 3.6-3.7-3.3.9, CBS WNEW/F slips 1.2-1.2-1.9. Sports: CBS WJFK 2.3-2.4-2.9, Red Zebra WTEM trimulcast 1.5-1.4-2.0.
Market. AfroAm 27%, Spanish 14%. Subscribers 53%, 27 of 51 stations. Aug/Sept swings: + 1.1 UC WHUR/F; all -.7 News WTOP, A/C WASH.
Cluster Shares: iHeart 23.1-23.0-21.3, CBS 13.6-13.9-14.3, ROI 12.8-12.5-12.5, Hubbard 8.1-8.6-8.0.
8. PHILADELPHIA. 4,493,700. A change at the top as iHeart UrbanA/C WDAS/F slips ahead of iconic WBEB making the most of the #12 cume, 5.5-5.5-6.7. Jerry’s Lee’s A/C WBEB keeps its #1 cume 1.55-1.6-1.57 million but despite holding 6.5-6.5.6.6 is #2 share for the first time in recent memory. CBS ClassicHits WOGL also grew but took 3rd 5.8-6.2-6.4. Beasley Country WXTU 6.3-5.5-5.6 is NOW CBS O&O at 4th and Greater Media ClassicRock WMGK 5th moving from 5.4-5.1-5.5. Co-owned Rock WMMR follows 5.4-5.1-5.1. Music. Rest of iHeart cluster: UrbanContemp WUSL 4.2-5.2-4.8, ModRock WRFF 4.7-4.5-4.1, CHR WIOQ 3.7-3.6-3.6 and a DNS (did not show) for AM Jazz WDAS. RadioOne: R&BOldies WRNB dips 5.3-4.3-4.1 and RymCHR WPHI/F is 2.8-3.2-2.6, trailing Beasley NOW CBS RymCHR WRDW 2.8-3.2-2.6. ROI Gospel WPPZ dips to 1.9. Temple University’s Classical WRTI slips 1.6-1.4-1.2 and ties the total Townsquare 5 station suburban cluster at 1.2. Non-com UPenn AA WXPN holds at 1.1. News: CBS KYW 4.1-4.1-4.0, WHYY 6 station sextulcast(?) 2.9-3.0-3.7, CBS Talk WPHT 2.5-2.3-2.0. Sports: CBS WIP/F gets the win 3.2-3.3-3.7 over GreaterMedia WPEN still growin’ 1.9-2.0-2.3.
Philadelphia Facts. AfroAm 21%, Spanish 8%. 32 of 51 stations subscriber index 63%. One Book swings: +1.2 UrbanA/C WDAS; -.4 Urban WUSL and ModRock WRFE.
Cluster Shares BEFORE THE CBS-BEASLEY SWAP: iHeart 21.3-22.3-22.3, CBS 15.6-16.0-16.1 ties Greater Media 16.5-15.8-16.1, RadioOne 9.9-8.7-8.3, Beasley 9.1-8.7-8.2, Jerry Lee 6.5-6.5-6.6.
AFTER THE CBS – BEASLEY SWAP: CBS 24.3, iHeart 22.3, Greater Media 16.1, Radio One 8.3, Jerry Lee 6.6.
10. BOSTON. 4,022,600. CCU CHR WXKS/FM, holds on to #1 Share 8.2-6.9-6.9 and #1 Cume adds 60k, 1.37-1.35-1.41 million! Greater Media once again controls the top slots, ranking 2nd, 3rd place tie and 5th with ClassicHits WROR 6.3-6.8-6.6, Country WKLB 6.0-6.3-6.4 – withstanding the first round of iHeart Bull, Country WBWL 2.6-2.6-2.4 – and GreaterMedia’s former flagship A/C WMJX 5.9-5.6-6.1 scoring #2 cume. Sharing that 3rd place tie and leading CBS is Classic Rock WZLX up 6.2-6.1-6.4. The rest of the music story finds CBS Hot A/C 4.0-3.8-4.5, iHeart RymCHR 3.5-3.5-3.4, Gtr.Media RymA/C WBQT 3.8-3.0-3.3, CBS CHR WODS 3.3-3.2-2.9 and AA WXRV up to a recent high 2.2-2.0-2.4. ETM Rock WAAF/WKAF 2.8-3.1-3.1 as Gtr.Media ModRock WBOS slips 2.9-3.0-2.7. Hall’s Providence Country WCTK registers 1.4, Emerson College Variety WERS hit 1.1 but the UMass 5 station Folk group slips to .1. News/Talk. CBS WBZ 5.1-5.0-4.9, Boston Univeristy NPR N/T WBUR gains 3.7-4.0-4.5, ETM Talk WRKO up 2.7-3.0-3.3, WGBH Educational Foundation off 2.4-2.9-2.1 while co-owned Classical WCRB also dips 1.4-2.1-1.9. Sports. CBS WBZ/FM scores with the return of Patriots football 2.6-2.7-3.6 with Bruins and Celtics to follow, ETM Red Sox WEEI/FM 3.0-3.3-3.2 and scoreless ETM WEEI/A hangs .2 and a cume less than their 50kw.
Boston Market: Spanish 9%, AfroAm 7%, Subscribers 42% 25 of 60. Aug/Sept swings: +.9 Sports WBZ/F; -.8 N/T WGBH/F.
Cluster Shares: Greater Media 24.9-24.7-25.1, CBS 21.2-20.8-19.4, iHeart 14.7-13.2-12.9, ETM 8.9-9.6-9.8.
11. DETROIT. 3,732,000. CBS takes 3 out of the Top 5 as #1 Sports WXYT holds 7.2-7.6-7.4 with 4th cume, ClassicHits WOMC is a steady #2 6.8-6.8-6.8 and News WWJ is #4 5.7-5.9-6.0. 3rd place finds iHeart UrbanA/C WMXD 6.4-5.3-6.4 and iHeart CHR WKQI and CCU CHR WKQI has the #1 cume 1.01 million and #5 share. Music. CBS Country slides 6.0-5.6-4.8and CHR WDZH stays at 3.0 for 3rd month in a row. Greater Media Classic Rock off 5.6-5.5-4.6, Rock WRIF up 3.8-4.4-4.5 and ties Radio One UrbanA/C WDMK 4.6-5.3-4.5 and also iHeart UrbanContemp. WJLB 4.3-3.8-4.5. IHeart follows with A/C WNIC 4.0-4.1-4.4, Classic Rock WDTW 3.8-3.2-3.4. CMLS posts HotA/C WDVD 3.9-4.1-4.2 and Country WDRQ 2.5-2.5-2.2. ROI fills out its cluster with Urban WGPH 2.7-3.1-3.4 and Gospel WPZR 2.3-2.0-2.0. Detroit Public TV Classical WRCJ rises to 2.1 and Bell Media Canada lists 4 stations – ModRock CIMX 1.9, AA CIDR/F 1.8 and .3 each for Oldies CKWW and N/T CKLW total 4.3. A/C WJLB 4.3-4.5-4.0 and ClassicRock WDTW 2.8-3.3-3.8. Greater Media grows Classic Rock WCSX 4.4-5.3-5.6, Rock WRIF 4.2-4.3-3.8 and Sports WMGC at 1.1. UrbanContemp. WGPR 2.7-3.0-2.7, Gospel WPZR 3.1-2.9-2.3 and Talk WCHB .4. News/Talk behind WWJ is CMLS WJR 4.4-4.7-4.6, Michigan Public WUOM 1.4, Wayne State U. WDET/F .7, ROI WCHB .5. Greater Media’s Sports WMGC/F is 1.1-1.0-.9, CBS WXYT/A and iHeart WDFN both .3
Detroit Market: AfroAm 22%, Spanish 4%, Subscribers 66%, 19 of 48, Swings: +.9 UrbanA/C WMXD; -.9 ClassicRock WCSX.
Shares: CBS 28.7-29.0-28.3, iHeart 23.6-21.9-24.3, CMLS 10.8-11.3-11.0, GreaterMedia 10.5-10.9-10.0, ROI 10.0-10.4-9.9.
12. MIAMI 3,670,900. The just recalculated market show Cox Urban WHQT again #1 share 8.2-7.7-8.1 on the 10th market cume. Lincoln Financial A/C WLYE grows 6.0-6.3-6.9 for 2nd share and #1 cume 1.23 million. Univision SpanishHits WAMR, 3rd 6.2-6.1-6.4, Cox Soft A/C WFEZ up 4.6-5.3-5.5 and iHeart is 5th on CHR WHYI./F 4.8-4.5-4.4. MUSIC: LINCOLN FINANCIAL CLASSICHITS WMXJ 3.6-4.4-4.1. Cox Urban WEDR 4.2-3.9-4.0 runner-up CHR WFLC3.1-3.2-3.6. CBS takes Beasley Broadcast RymCHR WPOW 3.7-3.7-3.9 and lone Country WKIS 2.8-2.8-3.0. For Univision Tropical WRTO/F 3.8-3.7-3.5 vs. Spanish Broadcasting’s, almost identical Tropical WXDJ 3.7-3.7-3.5, SBS Tropical WCMQ 3.1-3.1-3.3, iHeart SpanishCHR WMGE 3.5-3.8-3.2. The rest of iHeart shows HotA/C WMIA 2.3-3.0-3.0, ClassicRock WBGG 3.4-3.1-2.8, Urban WMIB 2.9-3.0-2.8. WAY Media ContempChristian WAYF and American Public Classical WKCP are both 1.2 News/Talk. Univision leads with Spanis N/T WAQI 3.5-4.0-3.8 Dade County School Board WRLN/WKWM 2.3-2.1-2.5Spanish N/T Groupo Latino WSUA 1.2, iHeart N/T WIOD 1.1. Lincoln Financial Sports dips 2.2-1.6-1.3, Beasley Sports is now CBS WQAM at 1.2, and iHeart Sports WINZ .2. Fenis Spanish WWFE is 1.7, MOODY BIBLE REGIGOUS WRMB GROW .8-1.0-1.5
Miami Market: Spanish 50%, AfroAm 21%. Nielsen subcribers 60%, 29 of 48 stations. Swings: +.7 A/C WLYF, -.6 SpCHR WMGE.
Shares: CCU 18.2-18.5, 17.5 , Cox 20.1-20.1-21.2, Univision 13.9-13.8-13.7, Lincoln Financial 11.8-10.6-11.0 and now enter CBS 7.4-7.4-8.1.
13. SEATTLE. 3,477,300. Hubbard Wins #1 share and #1 cume with CHR KQMV steady at 6.4 -6.2-6.3 share and 952,000 cume ETM is 2nd & 3rd as Rock KISW gain 4.2-4.9-5.0 and Country KKWF is 4.9-5.0-4.8. Hubbard Soft A/C KRWM is 4thoff 5.7-5.8-4.6 and BonnevilleNB/T KIROF gains 3.4-4.3-4.6. Music. Christa Media ContempChristian KCMS stays 4.8-4.5-4.5 with the exact same cume as KIRO 477,300. CBS Classic Rock KZOK is off 5.1-434-4.1, Country KMPS 3.1-3.1-3.4, Adult Hits KJAQ 3.2-3.5-3.3. Sinclair Broadcast Group HotA/C KPLZ 3.3-3.6-3.9, the iHeart package has a tie between Classichits KJR/F 3.7-3.7-3.8 and CHR KBKS 4.4-3.4-3.8, RymCHR KUBE 3.6-3.3-2.9 and CHR KYNW at .6 . KClassic Radio Classical KING/FM gns 1.9-2.2-3.14 and Hubbard includes ModA/C KLCK 3.4-3.3.-3.1 and Standard KIZI 1.0 ETM ModRock 3.3-3.2-3.0 and HotA/C KHTP 2.8-3.1-2.7. Pacific Lutheran KPUL Jazz trimulcast 2.2-2.4-2.3, Seattle Public Schools RymCHR KNHC .9 and Northeast Public AA KEXP .7 News/Talk NortheastPublic KUOW trimulcast 3.4-3.2-4.0, Sinclair KOMO-A/F 2.7-2.9-2.9, Bonneville KTTH 2.1-2.1-2.1, Sinclair KVI 1.1. Sports iHeart KJR 1.7 CBS KFNQ .2.
Seattle Market: Spanish 8%, AfroAm 6% Subscribers 53% with 33 of 62 reporting Swings +.8 N/T KUOW, -.8 Soft A/C KRWM.
Shares: Hubbard 15.5-16.3-15.0, ETM 15.2-16.2-15.5. CBS 11.5-11.2-11.0, Bonneville 8.6-10.1-11.2, Sinclair Broadcast 7.6, 7.7-7.9.
14. PHOENIX 3,222,700. CBS #1 Share with Classic Hits KOOL/F 5.2-5.8-5.0 and a virtual tie for #3 cume. iHeart ranks 2-3-4 with Hot A/C KMXP 5.0-4.7-5.1 at #2, A/C KESZ 5.3-5.5-4.9 with the #1 cume at 954k and 4th share Country KNIX/F 5.6-4.-4.8 and Hubbard Classic Rock KSLX is 5th 4.5-4.5-4.7. Music. CBS Country rides 3.7-4.0-4.4 RymCHR KZON 3.4-3.2-3.2Hubbard Rock KUPD is 4.0-4.4-4.3 whie their :other brother Darryl” Rock KDKB is 2.7-2.9.2.5 iHeart has CHR KZZP 4.1-4.4-4.1m Adult Hits KYOT 4.0-3.4-3.7 Yucaipa HotA/C KMVA/KEXX is off 4.6-3.8-3.5, RymCHER KKFR 3.2-3.2-3.1 and SoftA/C KOAI 1.2. CBS RymCHR KZON lands 3.4-3.2-3.2. Family Life ContemChristian gain 1.4-1.8-2.5 Sierra H. RymnOldies is a 2,.0 and Urban KNRJ 1.4. Maricopa Community College Classical up to 1.1 Mexican/Spanish. Univision RegMex 2.1-2.5-2.9, ZFarmworked Ed KNAI 2.2-2.6-2.6, Entravision SpASdult 2.3-2.6-2.5, RegMex 1.8 Univision SpAdult KOMR/KKMR 1.7 and SpanishUrban .9. News/Talk,. iHeart KFI 4.3-4.4-4.5, Bonneville KTAR/F 3.0-3.6-3.4Maicopa County Community College KJZZ 2.1-2.0-2.3 and Bonneville Sport KMVP 2.0-2.3-2.0, iHeart Sports KGME .9
Phoenix Market: Spanish 28%, AfroAm 5% Subscribers 64%, 32 of 50. Swings +.7 Christian KFLR, -.6 A/C KESZ.
Shares: CCU 28.9-27.8-28.0, CBS 13.0-13.4-13.8, Hubbard 11.7-12.2-11.8, Yucaipa 9.4-8.5-7.8.
Jumping to the highlights of the CBS/Beasley Top 25 Market trade:
18. Update: TAMPA-ST.PETERSBURG 2,441,800. Cox is #1-2-3. Soft A/C WDUV has top share and gains again 11.4-11.5-12.6 and #1 cume at 778k. Dove now leads co-owned Classic Hits WXGL by 6.4 shares! 6.6-6.1-6.2. Cox CHR WPOI moves into 3rd 5.0-5.5-5.5 wgilw iHeart CHR WFLZ slips 6.5-5.9-5.3 and CBS NOW BEASLEY Classic Hits WRBQ is 5th 5.7-5.3-5.0. BEASLEY also gets the CBS package of RymCHR WLLD 5.2-4.7-4.9, tied with Country WQYK 4.4-4.2-4.9, Spanish CHR WYUU 3.5-4.2-3.3Sports WHFS/F .6 and Sports WHFS/A .1. Music; iHeart Urban WBTP4.7-4.8-4.6m Hot A/C WMTX 4.2-4.3-4.2, Rock WXTB 5.0-4.2-4.2, Country WFUS 4.7-4.0-4.2 Classic rock WMTX-HD2 1.3. Cox: A/C WWRM 4.2-4.3-4.2, ModRock 2.0-2.1-2.3. Radio Training Christian Contemp WCIE 2.6-3.1-2.4 St. Petersburg Diocese Christian Rock .8, News/Talk/Sports iHeart WFLA 3.4-3.8-3.8, iHeart Sports WDAE 2.4-2.5-2.4 , U. Florida N/T WUSF 2.1 with Classical WSMR .4 and iHeart N/T WHNZ .4.
Tampa Market. Spanish 16%, AfroAm 12% .
Shares: Cox 32.0-34.4-35.8, CCU 27.9-29.8-30.4, CBS now Beasley and an easy commute to the Beasley HQ 19.2-19.5-19.4.
24. CHARLOTTE, NC. 2,058,800. AfroAm 22%, Spanish 8%, Subscribers 38%. Updated Market Shares: CBS Now BEASLEY 31.3-30.7-31.9, iHeart 29.2-27.7, Radio One 11, GreaterMedia 6.3.
Quite the big news from excellent radio players. But, wait….There’s More. Further details and top markets to be continued, please stay tuned
Broadcast Advisor Clark Smidt connects clients and Business Development with Branding, Strategy and insights from Research Director, Inc, Annapolis, MD. Boston management since ’71 at WBUR, WBZ AM&FM ’71, introduced the original Softrock for CBS/FM in ’77: Joni. Without the baloni. Advised radio/TV/ad clients since 82, owner/operator ’87- 2012. Clark implements new media synergy, positioning, presentation and local service that sells. Surpass 4Q goals and be ready for 2015. www.broadcastideas.com. 978 470-2120 [email protected].
