Does mobile video advertising have enough zip?
Some experts say no.
While mobile video viewing is on a “relentless growth trajectory” as tablets and smartphones become the de facto form of content consumption, mobile video ad spend just hasn’t caught up, leaving “reams of un-monetized impressions,” according to MediaPost.
It’s still a nascent industry, and one reason advertisers have only placed some of their dollars into mobile advertising is because the formats very much remain like desktop ads, according to this article.
