The National Dairy Council thinks that milk is a much better option than soda for children eating lunch at school – even sugary chocolate milk – but its campaign pushing the chocolate variety of the beverage is under fire.
Many are concerned that pushing chocolate milk is the exact wrong message to send when there is a big push throughout the United States to combat childhood obesity.
The argument is that some children will not drink plain white milk and are missing out on the many benefits of milk, particularly calcium.
But educators and anti-obesity activists say children will drink the plain white variety in its all that is available, and want to see the campaign abandoned.
