Why Media Advertising Increases Marketing ROI
A recently released study from IRI and Time Warner-owned Turner concludes that shifting just 10% of promotion spending to media advertising will increase marketing ROI by 10%-25%.
But how did such a reliance on promotions emerge? Blame the deep economic downturn of the late 2000s. This report seeks to reverse a reactionary shift from large-brand marketers to promotions and discounting, and the results are telling.