Did ‘Santa’ Arrive Early Enough For Radio?

By on Dec, 15 2016 with Comments 0

With Christmas now 10 days away, some naysayers out there may be ready to stomach Carnie & Wendy Wilson’s “Hey Santa!” or even Madonna’s rendition of “Santa Baby” as part of a regular rotation of holiday favorites that may have hijacked your market’s Soccer Moms n’ More top FM signal as early as Veterans Day.

According to Nielsen, that may not be too soon for holiday favorites. In fact, sales and marketing pros — along with the C-Suite — may wish to start holiday promotions and Christmas-themed advertising as early as Labor Day.

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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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