Another Digital Don’t For Your Clients: Banner Ads

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By Adam R Jacobson
RBR + TVBR


Every day, the RBR + TVBR Inbox O’ Fun receives upward of 200 e-mails.

Approximately 14 of these e-mails contain interesting information or important news that we then finely craft into stories that, only on small occasion, contain typos or a factual error.

One of the more interesting e-mails we received in recent days came from the highly esteemed Center For Media Research, an amalgamation of columns and data-filled think pieces distributed by MediaPost.

The headline of this Research Brief: North America Banner Click Through Rate Up To 0.14%

I’m sorry … what?


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