How To Sell A New Idea, From The Inside

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Editor’s Note: Six years ago radio industry veteran Lee Abrams, co-founder and CEO of V-Satcast (described as “a hybrid broadcast/broadband OTT multicast streaming platform with original highly differentiated branded programming channel”) penned the following RBR + TVBR Intelligence Brief. In this Classic installment, Abrams discusses how selling a new idea internally is often harder than the execution itself.


By Lee Abrams

How does one sell a new idea?

This is an easy question for many to answer.

But, what if one has a new idea to sell and needs to do it from the inside.

That is not often an easy task.

Here are a few thoughts that I have on this subject.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.