How To Sell A New Idea, From The Inside
Editor’s Note: Six years ago radio industry veteran Lee Abrams, co-founder and CEO of V-Satcast (described as “a hybrid broadcast/broadband OTT multicast streaming platform with original highly differentiated branded programming channel”) penned the following RBR + TVBR Intelligence Brief. In this Classic installment, Abrams discusses how selling a new idea internally is often harder than the execution itself.
By Lee Abrams
How does one sell a new idea?
This is an easy question for many to answer.
But, what if one has a new idea to sell and needs to do it from the inside.
That is not often an easy task.
Here are a few thoughts that I have on this subject.