Digital Marketing: An Ineffective Tool To Sway Millennials?

By on Sep, 2 2016 with Comments 0

emarketer2By Adam R Jacobson, RBR + TVBR

On August 31, eMarketer released a report indicating that “digital marketing channels, like promotional emails and social media ads, can have an influence on millennial purchases.”

How much, or how little, influence these channels actually have depends on your perspective.

If you are in the business of attracting advertisers to radio or television, digital channels aren’t as effective as eMarketer wants you to believe they are. {lock}

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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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