Are ‘Traditional’ Media Companies Scaring Away Good Talent?

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Editor’s Note: Five years ago radio industry veteran Lee Abrams, co-founder and CEO of V-Satcast (described as “a hybrid broadcast/broadband OTT multicast streaming platform with original highly differentiated branded programming channel”) penned the following RBR + TVBR Intelligence Brief. In this Classic installment, Abrams discusses how “traditional” media companies may wish to better attract talent.


 

Lee-AbramsBy Lee Abrams

One reason the best and brightest are drawn to the new generation of media companies is self-inflicted. In looking for talent for upcoming ventures, I can’t help noticing how so many companies recruit with the excitement level of a local government office. OK, if you’re looking for scientists or numbers people that’s fine. But if you’re in the business of winning America’s hearts and minds and dollars through inspired media … uh-oh.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.