By Adam R Jacobson
RBR + TVBR
Chances are you’ve heard a bit about Snap Inc., parent of the Snapchat app that just about every smartphone user between the ages of 10 and 30 has installed.
Last week, the big news was about Snap’s initial public offering (IPO). The Venice Beach, Calif.-based company is all set to trade on the NYSE as “SNAP,” and all sorts of journalistic punditry has wound its way around the web. With a market value for Snap Inc.’s IPO set at between $19.5 billion and $22.2 billion, Quartz labeled it “a low-ball IPO valuation” that shows “it’s trying to avoid the missteps of Twitter.” At the same time, Motley Fool offered “1.28 billion reasons why Snap isn’t a threat to Facebook.”
With Snap shares set to go public in just about a week, with a range of $14 to $16 per share, the yammering over whether its another overheated tech unicorn or truly a game-changer in a rapidly changing tech universe won’t likely cease soon.
Yet, Snap is doing something very intriguing with a major pay-TV network. This initiative could be of high interest to radio and TV broadcast companies. Why? Snapchat is now a content creator — and not just a distributor.