Is Your Station App All That?

By on Feb, 15 2017 with Comments 0

app-thatIn the not-so recent past, many radio and television stations jumped onto conference calls with App developers, keen on the idea of broadening brand awareness and user connectivity while earning some all-important digital dollars.

Now that these station Apps are available, how is your user engagement? Be honest.

A newly released study from mobile analytics company AppsFlyer finds that retaining App users over time continues to be a major challenge for app marketers. But, the silver lining is that year-over-year retention rates have improved.


Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

You do not have permission to view the comments.

Leave a Reply

Your email address will not be published. Required fields are marked *