Is Your Station App All That?
In the not-so recent past, many radio and television stations jumped onto conference calls with App developers, keen on the idea of broadening brand awareness and user connectivity while earning some all-important digital dollars.
Now that these station Apps are available, how is your user engagement? Be honest.
A newly released study from mobile analytics company AppsFlyer finds that retaining App users over time continues to be a major challenge for app marketers. But, the silver lining is that year-over-year retention rates have improved.