Why Radio Should Consider Listeners Their ‘Customers’

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gary-beginBy Gary Begin
Owner/President, Sound Advantage Media


“Make one point.”

“Make it simply.”

“Make it something worth listening to.”

Sounds easy, doesn’t it? Find out what people want and give it to them. It’s a recipe for success!

Unfortunately, most radio stations are anything but simple. In my travels as a consultant, it’s amazing to see the number of stations that make listeners jump through hoops to listen.

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