Meeting Listeners Where They Are

By on Jan, 5 2016 with Comments 0

iHeart RadioiHeartRadio has always consistently said the radio owner wants its content to be on as many platforms as possible — to meet listeners where they are.

To illustrate how seriously this radio group takes this goal, consider that at this week’s Consumer Electronics Show, iHeartRadio say its app is now integrated across 60 platforms, including Web, mobile, tablets, automotive, smart TV’s, connected home hubs and gaming consoles.

New this week are iHeartRadio integrations with DTS, Apple, LG and Samsung.

Listeners with the DTS Play-Fi app on their iPhone, iPad, Android phone or tablet can stream iHeartRadio live as well as custom stations to any Play-Fi enabled speaker via Wi-Fi.

Apple TV is now compatible with the iHeartRadio app. so both registered and unregistered users can play Live and Custom Radio, see For You recommendations, save favorite stations and access iHeartRadio’s newest feature — My Favorites Radio, ­ which combines favorite stations and artists into one station.

New smarthome hub Smart ThinQ from LG allows consumers to listen to Live and Custom Stations through iHeartRadio’s app, automatically recalling favorites and preferences. Users can click left or right to access multiformat content.

And finally, the integration with Samsung’s Gear 2 gives listeners access to iHeartRadio’s Live and Custom Radio and Podcasts by rotating the watch bezel. With Multi-Screen, those who use the iHeartRadio for Android and Tizen apps can “cast” the iHeartRadio experience to Samsung speakers and televisions.

 

About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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