Media Latino Communications + Entravision

By on Apr, 27 2014 with Comments 0

Entravision Communications CorporationMedia Latino Communications, a leading Hispanic Radio Network of U.S. stations, and Entravision Communications will jointly produce and syndicate the popular midday show, “El Pajarete con Armida y La Flaka”.  As part of this agreement the program began airing on Entravision’s Tricolor stations in Denver and Aspen, Colorado, Palm Springs, El Centro, Sacramento, Modesto, Monterey-Salinas and Stockton, California, Reno and Las Vegas, Nevada, El Paso and Lubbock, Texas and Phoenix, Arizona beginning 4/15.

“El Pajarete con Armida y La Flaka” is transmitted live from Entravision’s Media Center in LA and airs Monday-Friday from 10 AM to 2 PM (PST) in over 20 radio markets across the U.S. The show features successful on-air personalities and leading entertainers in the Mexican Regional music scene, Armida and La Flaka.

“Our show has a lot of chemistry and personality, and I am proud to be part of this team,” said La Flaka.  “It is our intention to build upon our success and bring a first rate show to our listeners across our markets. Armida is a lot of fun to work with and we are not only professional colleagues, but friends as well which brings an additional element of surprise and fun. We are very grateful to be part of this awesome show, and welcome the opportunity to interact with the community in such a meaningful way.”

“We work hard to entertain and inform our listeners and truly enjoy every minute of it,” said Armida. ”We love what we do, and we love our audience which makes for a terrific show.  La Flaka is like a sister to me, and I love that we can interact with a lot of energy. We each have our own opinions and different personalities, which provides for some interesting discussions as we both bring something special to the party. Our show has a lot of fun, jokes, antics, listener participation, and current events. It is very entertaining!”

Armida began her career as an on-air personality with Televisa at the age of 17 in Obregon Sonora, Mexico, and has since developed a quick witted personality that listeners find engaging and entertaining. She completed her degree in Communication Science from Tecnologica de Monterrey in Chihuahua, Mexico.

La Flaka is from Chihuahua, Mexico. She has a degree in Administrative Finance from Tecnologica de Monterrey in Chihuahua, Mexico, but found her true calling in the world of entertainment where she constantly strives for sincere optimism and humor.

“Armida and La Flaka have a wonderful chemistry that has been very popular with all of their audiences across the country.  The show is topical and timely, and if there is a big news story, they’re on top of it with their own unique perspective,” said Carlos Moncada, Chief Operating Officer of Media Latino Communications. “They also play the best in Mexican Regional music, which is embraced by their audiences.  It is very gratifying to be working with Entravision on this project and bringing such a unique radio program to the US Latino market.”

 

About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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