Media General, Nielsen Ink New Contracts

By on Feb, 8 2016 with Comments 0

NielsenMedia GeneralMedia General has renewed its subscription to Nielsen’s local television measurement service for 48 markets.

The television owner also expanded its subscription to include Nielsen Local TV View, which helps local owners increase their viewing analysis within and across markets, create custom trading areas or get insights into sub-sets of their audience.

Citing the new agreement, Nielsen SVP/Managing Director Local Television Jeff Wender says: “We look forward to working with them to help affirm their strong presence in these markets and move their share of ad revenue.”

About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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