Media Finance Focus Cuddles Up To ‘Connected Car’

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On May 23, business and credit management executives in the media industry will get a “hands-on” tutorial of what the “connected car” will bring to broadcast radio and TV.


Consider industry veteran and Jacapps President Paul Jacobs one of your virtual field trip coordinators.

Jacobs is one of a group of panelists scheduled to appear at a midday education session devoted to the next-gen auto entertainment system at the 57th Annual MFM-BCCA Media Finance Focus 2017 conference, set for May 22-24 at the Hyatt Grand Cypress in Orlando.

The continuing professional education session, to be moderated by Bonneville Int’l./Denver Controller Melissa Mitchell, also features Cox Media Group/Orlando OM Stevie DeMann and representatives from local BMW, Mercedes Benz and Ford dealers.

Also present will be Roger Holler, VP of Holler Classic Auto.

“Radio stations aren’t the only media providers interested in understanding how the changing automobile dashboard will influence in-car content consumption,” said Mary M. Collins, President/CEO of MFM and BCCA. “As the auto industry continues to move in the direction of self-driving cars, all media businesses engaged in digital media distribution have the potential to benefit from an audience that can safely engage with their content.”

Media Finance Focus 2017 serves as the primary source of professional education for business and credit management executives in the media industry, including its newspaper, television, radio, cable, online, mobile and other digital media enterprises.

MFM-BCCA’s 57th annual conference will feature presentations from over 150 industry experts, who will provide the latest information on accounting, economic projections, valuations, M&A, taxes, human resources, regulatory, and technological developments affecting the media industry. BCCA, the media industry’s credit association, will also provide a full track of sessions designed to meet the needs of today’s credit and collections professionals.

Media Finance Focus 2017 will also offer a number of formal and informal networking activities that are designed to foster idea-sharing and will host an exhibit hall featuring the latest in products and services for addressing the industry’s financial management and credit and collections requirements.

 


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