Marketron unveils Marketron Mobile and Interactive Idea Vaults

By on Jun, 3 2014 with Comments 0

MarketronMarketron, provider of business software solutions for the media industry, announced the availability of the “Marketron Mobile and Interactive Idea Vaults,” two new resource databases of client case studies, best practices and metrics for media companies. The availability of this content is accessible to users of the services, and will help Marketron’s client base with the successful addition of digital marketing and advertising to their revenue opportunities.

“With the increasing prevalence of Digital advertising opportunities for traditional media companies, there is a need for education and resources to train current staff on this new potential,” said Jeff Haley, Marketron CEO. “The Mobile and Interactive Idea Vaults allow us to share our clients’ success stories and provide the knowledge base for our industry as it embraces the new trends in digital and mobile advertising.”

To date, the Idea Vaults offer hundreds of recent client case studies, metrics, marketing research and implementation best practices. Access is available to current Marketron Mobile and Interactive clients. To request access, visit http://www.mobileideavault.com or http://www.interactiveideavault.com

“Having access to these success stories from so many different advertiser categories gives our sellers the confidence they need to pitch new ideas to our customers,” said David Bevins, COO of Connoisseur Media. “We appreciate having a rich resource like this to help us grow our digital revenue streams.”

To learn more about the Mobile and Interactive Idea Vaults, join Marketron at the 2014 Marketron User Symposium, June 16-19 in Chicago.

About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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