Marketing Basics Revisited

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By Greg Dunkin
RBR + TVBR Guest Columnist


Everyone is a marketing executive.

If you’ve ever wanted to sell something on eBay, find a job, ask for a promotion or even attract that certain someone, then you are a marketing executive!

It is also important to recognize that your marketing efforts be viewed in totality; the perceptions or position you want to create in the mind of your prospect, along with your goals such as increased sales, listenership and brand loyalty, should be considered.

With that said, I offer the following five steps to effective marketing:

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