Mark Burnett takes stake in Youtoo
Youtoo is described as a software company supplying end-to-end interactive TV and gaming services to the television industry. It’s now gotten producer Mark Burnett’s company, One Three Television LLC, as a part owner.
Burnett’s One Three will seek to integrate the Youtoo technology into series produced by his company, One Three Television LLC. The technology will allow viewers to be on TV, to share their reactions to show content with other viewers, and to play along with the programs.
Using Youtoo’s technology, viewers can upload a video and be on TV within minutes or compete with other viewers, in a few simple clicks. Burnett and Youtoo’s CEO Chris Wyatt plan to introduce the technology to the major TV networks as a way to deepen audience engagement by building fan loyalty, and attracting new audiences.
“I’m excited to find opportunities to deepen our audiences’ connection with our shows through Youtoo’s amazing technology,” said Burnett.
In September 2011, Youtoo launched its technology development platform Youtoo TV and the companion social network youtoo.com. Since launch, the company said it has broadcast over 50,000 people on TV and created more than a dozen applications that bridge the divide from television, social networking and gaming
Burnett’s digital production company VIMBY (Video In My Back Yard) produced 250 short-form programs for the Youtoo TV launch, which is broadcast to 177 of the top 200 cable television markets.