Magna Global: Media ad revenues to reach $168B this year

By on Apr, 29 2014 with Comments 0

Magna GlobalMagna Global has forecast that US media owners’ ad revenues will grow by 6% this year to $168 billion, an increase from its previous forecast of 5.5%. TV is expected to benefit most. The main reasons include an improved economic outlook in the US and incremental advertising spend generated by non-recurring 2014 events: Sochi Olympics, Mid-Term Elections, FIFA SoccerWorld Cup, and communication on health insurance following the implementation of the Affordable Care Act in various states.

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About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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