Magna Global has forecast that US media owners’ ad revenues will grow by 6% this year to $168 billion, an increase from its previous forecast of 5.5%. TV is expected to benefit most. The main reasons include an improved economic outlook in the US and incremental advertising spend generated by non-recurring 2014 events: Sochi Olympics, Mid-Term Elections, FIFA SoccerWorld Cup, and communication on health insurance following the implementation of the Affordable Care Act in various states.
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Magna Global has forecast that US media owners’ ad revenues will grow by 6% this year to $168 billion, an increase from its previous forecast of 5.5%. TV is expected to benefit most. The main reasons include an improved economic outlook in the US and incremental advertising spend generated by non-recurring 2014 events: Sochi Olympics, Mid-Term Elections, FIFA SoccerWorld Cup, and communication on health insurance following the implementation of the Affordable Care Act in various states.
