FOX Business Network’s (FBN) Lou Dobbs Tonight beat CNBC’s The Kudlow Report in the 25-54 demo for all of Q3 as well as September, according to Nielsen Media Research. And it was done with a hand tied behind his back—FBN is currently available in only two-thirds of the households as CNBC. The victory marks the first quarterly win for the 7:00 PM/ET program anchored by Lou Dobbs since launching in 3/11.
From July through September, Dobbs averaged an 11% advantage over CNBC with 41,000 viewers in the demo to Larry Kudlow’s 37,000. In total viewers, Dobbs earned 141,000, just 11 percent shy of Kudlow’s 159,000. For September, Dobbs pulled a 33% lead in the demo with 44,000 to Kudlow’s 33,000 and came within 5 percent of CNBC’s 7 PM/ET viewership with 146,000 to Kudlow’s 153,000.
This is the first time FBN has notched a quarterly ratings win in the coveted demo. Dobbs achieved his first monthly ratings win in the demo this past July with a 10% lead over CNBC.