Local TV Critical to Brand Building Campaigns

By on Jul, 27 2016 with Comments 0

Nielsen1Nielsen Holdings CEO Mitch Barns says media fragmentation continues to drive change in how consumers view content across more channels, devices, platforms and time-periods. On the video side, bringing its Total Audience system to market has not been easy, he tells analysts.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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