Live TV, DVR Viewing Grows
Television viewing continues to climb even though the number of pay TV homes in the U.S. is shrinking.
That’s according to comScore, which says live TV viewing rose 7% in the fourth quarter of 2015 to just over 1,000 hours of television viewed per household.
Time-shifted viewing — 15 days after live airing — also gained 7% to total 356 hours of TV viewed per household, reported MediaPost.
“The availability of more viewing options appealing to a wide array of tastes, in addition to the continued expansion of premium original scripted programming on cable networks, has likely contributed to this effect,” according to a comScore report.
Nielsen recently reported a 2.5% Q4 drop in cable subscribers and a 1.7% decline in all pay TV providers, including cable, satellite and telco.