Local Focus has inked a deal to provide national rep services for Larry and Susan Patrick’s Legend Communications, and 18-station group serving various parts of Wyoming.
LF is a division of Genesis Media Holdings. It will represent Legend in the national advertising sales arena.
“Larry and Susan are two of the most respected leaders in broadcasting, serving on numerous industry boards and committees” stated Kevin Garrity, Chief Executive Officer, Local Focus. “The Legend Communications’ radio properties mirror that commitment to service every day in their local communities. We are delighted they chose Local Focus to represent their radio stations.”
“When we started our search for advertising sales representation, one of our primary goals was to partner with someone who understood localism, the independent broadcaster, and the benefits of small market radio,” said Roger Gelder, Executive Vice President and Chief Operating Officer, Legend Communications. “With Local Focus, we found that as well as advanced systems and technology that manage transactional business faster and more efficiently, plus a proven ability to identify innovative solutions that help advertisers connect with our listeners.”
