KGSR Austin introduces SXSW crash victim to Ed Sheeran

By on Jun, 13 2014 with Comments 0

KGSREmmis’ AAA/American KGSR-FM Austin led an effort to help a young woman injured in the crash at this year’s South by Southwest (SXSW) event to meet pop star Ed Sheeran.

Mason Endres, the graduate of Liberty Hill High School, was critically hurt in the 3/13 South by Southwest crash. The Austin American-Statesman reports Endres has long been a fan of Sheeran. Shortly after the crash that led intense physical therapy, friends started the hashtag #EdMeetMason. It got around to people at KGSR and organizers of Sheeran’s 6/11 performance in town, who set up the meet and greet.

Sheeran was in town for a taping of Austin City Limits. The English singer-songwriter has had his star grow much brighter recently as an opening act for pop-country superstar Taylor Swift. His song “Sing” is currently number 14 on Billboard’s Hot 100.

“Probably Saturday I found out I was going to meet him,” Endres said. “When I found that out I cried.”

Endres said she was still pretty much freaking out after meeting Sheeran when reached on her cellphone at the Moody Theater.

“I am still shaking,” she told the paper.

The meet and greet was quick bit of “thank you’s and hugs and happiness” in the theater’ green room. Endres gave Sheeran a stuffed doll depicting fellow SXSW attendee Grumpy Cat, which she said delighted Sheeran. She also gave him a cat T-shirt (“He loves cats,” she said.) and a mix-CD.

In exchange, Sheeran gave Endres a hand-written lyric from his new song “All of the Stars” that is featured on the soundtrack of the movie “The Fault in Our Stars.” Endres told the paper his handwritten lyric will be her next tattoo.

See the Austin American-Statesman story here.

About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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