A leader in real-time TV measurement for marketers and advertisers has set a new CEO.
Kevin Kohn took on his new duties as the head of iQ Media this week. A veteran in the media and TV analytics space, Kohn previously served as the Chief Revenue Officer of data management company Lotame.
Kohn joins iQ Media as the industry enters a new era of TV measurement, which now includes demand for real-time analytics around earned audience values, tune in/tune out events, sponsorship investments, local ad spend and logo detection, and competitor intelligence.
With over 25 years of sales, marketing and business development experience in software and online technologies, Kohn hopes to drive iQ Media’s corporate strategy and product expansion, with an eye toward redefining the way brands can effectively measure the impact and influence of their paid and earned media investments across TV, online and social media.
Kohn’s early plans include forging partnerships with complementary technologies that will correlate iQ Media’s data streams with local, social, mobile and global consumer behaviors to a brand’s TV and media investments.
“Kevin’s approach to scaling a business across sales, marketing, product and services will undoubtedly cement iQ Media’s leadership in the TV measurement space, as marketers demand more accurate and powerful data to finally understand their marketing investments and audience impact, in real-time,” said John Derham, Head of Innovation and Co-founder, iQ Media.
“Edison is excited to have Kevin lead iQ Media on the next chapter of their growth,” said Michael Kopelman, General Partner of Edison Partners. “Kevin has been an active participant in the Edison community and I’m confident he will guide the business to new heights.”
“The convergence of ad-tech and mar-tech continues to drive demand for more timely and meaningful TV Data, and iQ Media is reshaping the way brands measure the impact TV has on their paid and earned marketing spend,” added Kohn. “I am excited to join such a talented team, with what we believe is the most powerful media analytics platform in the market.”
Prior to Lotame, Kohn served as SVP/GM of General Markets at LivePerson Inc., a market leader in real-time intelligent customer engagement. In this role, Kohn led a team of 50 sales and services professionals to deliver its solutions for the general markets business.
Founded in 2010, iQ Media works with brands such as 3M, DreamWorks, Google, Intel, Mercedes-Benz, and the NHL and is backed by GMH Ventures and Edison Partners.