KDAY rises on mobile

By on Nov, 20 2014 with Comments 0

KDAY-FMMeruelo Media’s LA 93.5 Hip Hip/R&B station is taking full advantage of digital media to extend the reach of its FM assets. It can be found over air, and on smart phones, desktops and tablets.

The initiative provides the stations fans with “…real-time engagement via a social strategy anchored in rich media with interactive banner displays, page takeovers, audio/video pre-roll, exclusive special content sections and pop-culture prize polls.”

“This digital grand strategy unites our legendary music together with KDAY Nation listeners anytime, anyplace and anywhere across the world,” said Otto Padron, Meruelo Media President “Listeners pick the time, place and the duration of their tune-in or brand interaction, giving them all the options to do so – on their own terms; whether its via our livestreaming app, mobile, on Facebook, Twitter or Instagram, we’re there for them around the clock on broadcast radio, digital, mobile, and social platforms.”

The station’s modest goal is to reach out to the entire globe.

“This digital grand strategy unites our legendary music together with KDAY Nation listeners anytime, anyplace and anywhere across the world,” said Otto Padron, Meruelo Media President “Listeners pick the time, place and the duration of their tune-in or brand interaction, giving them all the options to do so – on their own terms; whether its via our livestreaming app, mobile, on Facebook, Twitter or Instagram, we’re there for them around the clock on broadcast radio, digital, mobile, and social platforms.

About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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