For Advertisers, Broadcast Media Remains A Must

By on Oct, 14 2016 with Comments 0

By Adam R Jacobson
RBR + TVBR

The Q2 2016 edition of the recently released “The Nielsen Comparative Metrics Report” is chock full of some interesting data regarding how U.S. adults are consuming audio and video.

Katz Media Group EVP/Strategy and Analytics Stacey Schulman has closely reviewed the latest report from the audience measurement company, and her key takeaways are rather simple.

“Broadcast media is so strong,” she says. “It is commanding the lion’s share of audiences – and their time.”

With reach, plus time spent, the magic formula for marketers, Schulman is armed with a plethora of data that can help radio and TV management and ownership improve the dialogue with brand managers and CMOs under pressure to shift their dollars to digital media – despite the “hiccups” and accusations of metrics fraud that have surfaced in recent weeks. 

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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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