Kantar Media: US ad spend increased 5.7% in Q1

By on Jun, 28 2014 with Comments 0

KantarTotal advertising expenditures increased 5.7% in the first quarter of 2014 to $34.9 billion, according to data released recently by Kantar Media. Every measured type of television had expenditure increases in Q1. Network TV increased 14.5% with about one-half of this growth coming from the Winter Olympics. Higher spending on the NFL playoffs and Super Bowl also contributed to the gains.

Results for Radio media were mixed.

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Filed Under Adbiz Broadcast News

About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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