Joining with clients to build from the ground up

By on Oct, 7 2014 with Comments 0

Mike RuddAll commercial broadcast stations can’t help but have long term relationships with many of their clients – and of course that’s a good thing, and it doesn’t have to be based on anything deeper than the client’s need to advertise and the station’s need to sell air time. But to have a really special client-station bond, Mike Rudd suggests taking it several degrees deeper.

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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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