Jelli: Why Programmatic is Game-Changer

By on Jan, 26 2016 with Comments 0

Mike-DoughertyJelli is touting a good year in 2015 and says it’s poised for more growth and use of its programmatic ad buying and selling platform in 2016.

Jelli’s RadioSpot ad technology is live on close to 1,280 stations, many of those from iHeartMedia, CBS Radio, Entercom, Emmis and Townsquare.

Programmatic has been a huge buzzword in 2015, with good reason. Advertisers love it, Jelli CEO Mike Dougherty tells RBR+TVBR.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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