iHeart Promotes Programming Execs
On the heels of iHeartMedia’s re-structuring its executive management come changes within the programming division.
The broadcaster named five senior executives as division executive vice presidents of programming within the company’s National Programming Group.
The five — Andrew Jeffries, Steve Geofferies, Tony Coles, Thea Mitchem and Meg Stevens — were iHeartMedia Senior Vice Presidents of Programming. They join current Division Executive Vice President of Programming Gene Romano and will report to Brad Hardin, Executive Vice President and General Manager of the iHeartMedia National Programming Group.
President of iHeartMedia National Programming Group Tom Poleman said: “Great programming is the foundation of our stations” and the “amazing” group of local program directors leads the company’s brands.
The broadcaster recently re-structured its management, going from major and regional market groups to four geographic divisions. The divisions are organized into 36 regions to address listener and advertiser need based on geography.
Executives from the promotions announced Wednesday will work with a division president and collaborate with each region, providing national programming assets, services and resources. Jeffries and Geofferies will work with Greg Ashlock and the West Division; Coles will work with Matt Martin and the Central Division; Mitchem and Stevens will work with Hartley Adkins and the Northeast Division; and Romano will work with Tom McConnell and the Midwest/Southeast Division.