A diversified media company serving Latino audiences and communities across acculturation levels, has become a member of the Interactive Advertising Bureau (IAB), the digital and online media business’ top trade association.
As a member of the IAB, Entravision Communications will offer its guidance and expertise as a leader in the Hispanic media industry. By joining IAB, Entravision is also committing resources to training and getting its entire sales staff IAB-certified across all platforms.
“We are thrilled to become a member of the IAB and to be able to share the knowledge we have gained around our Spanish-language consumers and advertisers,” said Franklin Rios, EVP/Digital for Entravision and President of its Luminar research and analytics subsidiary. “Our commitment to digital growth has been a huge priority and we cannot wait to uncover the exciting opportunities in the expanding digital marketplace.”
Christa Babcock, VP of Learning and Certification at the IAB, noted, “Giving digital teams the necessary tools and educational resources to excel in today’s evolving advertising ecosystem is crucial to the success of any company. We look forward to having Entravision join the growing IAB Certification program, and working together to further develop their expertise and achieve success for their partners.”
Comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns, the IAB and its members account for 86 percent of online advertising in the U.S.
The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry.
Entravision owns Spanish- and English-language radio stations superserving Latino audiences. To learn more about this audience, consider attending the 2017 Hispanic Radio Conference. For details, visit www.hispanicradioconference.com.