How to Get Consumers to Unblock Ads

By on Jul, 26 2016 with Comments 0

IAB / Interactive Advertising BureauTwo-thirds of U.S. consumers using ad blockers can be persuaded to remove them from their computers, according to an Interactive Advertising Bureau study. A mix of nearly 1,300 computer users and just over 200 mobile users were surveyed.

Various methods can be employed to persuade consumers to turn off the ad-blockers, including guaranteeing that ads don’t slow down browsing, preventing access to content with a notice saying it’s being blocked and safeguarding users from ads infected with malware or viruses, reports MediaPost.

The study verified consumers are most annoyed by ads that delay or obscure access to Website content.

The report is “Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back,” conducted by C3Research.

Filed Under Adbiz the HOT List

About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

Comments are closed.