How SDK Will Change Measurement

By on Mar, 18 2016 with Comments 0

NielsenSo what is Nielsen’s proprietary Software Development Kit and what will it do for radio’s digital audio ratings?

First, a little explanation of how radio is measured today and how it will be in the future, is needed.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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