How Radio Can Grab More Political Dollars

By on Jan, 11 2016 with Comment 1

Nielsen1While television is expected to garner the majority of the expected $114.4B Borrell Associates projects in political advertising spend in 2016, radio can snare more of that money than it has in the past.

Borrell pegs TV’s share at just over 50% and radio’s share at some $827M. However radio’s share is dropping.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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