How Pandora Plans to Take Your Listeners, Advertisers

By on Feb, 12 2016 with Comment 1

Pandora“We’re leading disruption of a $17B radio advertising market.”

So said Pandora CEO Brian McAndrews as he announced the company’s latest earnings.

Pandora executives have a five-year plan to grow the business and as part of that — convert some listeners and advertisers from broadcast radio.

While the Internet audio service has always has always coveted broadcast listeners, the California-based company now believes many elements are starting to fall into shape to make this plan a reality.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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