How Pandora Plans to Take Your Listeners, Advertisers
“We’re leading disruption of a $17B radio advertising market.”
So said Pandora CEO Brian McAndrews as he announced the company’s latest earnings.
Pandora executives have a five-year plan to grow the business and as part of that — convert some listeners and advertisers from broadcast radio.
While the Internet audio service has always has always coveted broadcast listeners, the California-based company now believes many elements are starting to fall into shape to make this plan a reality.