How Ford is Keeping Your Brand in Dashboards

By on Aug, 9 2016 with Comments 0

FordSYNC3We told you the biggest challenge facing radio in-car isn’t leaving the dashboard entirely; it’s losing its front and center position amid the myriad of options in the center screen now. That’s according to a connected car Webcast coordinated by NAB’s Pilot division.

Scott Burnell, Global Lead, Business Development Ford Sync, says Ford’s solution allows user habits to come into the vehicle in a responsible manner. “People don’t want clutter. They want it to be simple,” he says, referring to the connected dashboard entertainment system.

Ford’s Sync replies on voice commands as much as possible as well has hard and soft buttons. This year it launched Sync3.

The automaker has now made its applink program open-source. The program allows you to maintain your brand in the vehicle; that includes radio station’s too using their apps.

The automaker supports smart device link, a way to present content in a similar way across vehicle lines.

About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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