Why CBS is Breaking Records Before Upfront

By on May, 4 2016 with Comments 0

Les MoonvesHow pumped about television this year is CBS Corporation Chair/CEO Leslie Moonves?

While some experts have been predicting TV ads would shrivel as viewers pursue video on streaming, cable and satellite services, Moonves says CBS Television is number one in all demos in the quarter, with and without football, which has led to a record-breaking quarter. And this is all happening in advance of the television ad upfront.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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