Emerging technology such as artificial intelligence (AI) is giving radio and other “traditional media” a new opportunity to turn the tables on their internet rivals in the marketplace.
Tomorrow (May 23) at 1pm Eastern/10am Pacific, RBR+TVBR and Streamline Publishing sister publication Radio INK will team up to present the first in a series of free, exclusive webinars devoted to ways broadcasters — and clients — can grow their ROI and campaign measurement.
This first webinar, hosted by Radio INK Editor-in-Chief Ed Ryan, features Veritone president Ryan Steelberg, widely regarded as an online advertising expert.
Steelberg will provide insight into new tool sets, and how “forward-looking organizations are using cognitive engines to unlock value previously trapped within their content and advertising data, yielding increased revenue, improved efficiency and fresh monetization opportunities.”
Among the key topics in this webinar:
- Why should the radio industry care about AI?
- What radio stations are using this technology now and how are they using it?
- What revenue opportunities does this new technology provide for radio and how do stations get involved?