Horizon Broadcasting re-launches MyCentralOregon.com

By on Jul, 14 2014 with Comments 0

Horizon BroadcastingBend, OR-based Horizon Broadcasting Group, the operator of six radio stations in Central Oregon, has re-launched MyCentralOregon.com (www.mycentraloregon.com), the region’s most comprehensive website for local news and community information.

“We are excited to provide Central Oregon residents with a reliable option for real-time local news and community information,” said Keith Shipman, President and CEO of Horizon Broadcasting Group.   “We found that over 90 percent of our past visitors to the site were primarily interested in viewing local and national news content, which is where we will place our emphasis.  Local weather forecasts are a prime driver and we will rely on the expertise of AccuWeather to provide forecasts for communities throughout Central Oregon, complete with a 5 day outlooks and satellite radar images.”

MyCentralOregon.com features local, regional, national and international news, weather (including satellite and radar images), sports, traffic, business updates, podcasts, live feeds of police scanners and a comprehensive events calendar – all designed for easy consumer use on their desktop computer, tablet or mobile device.

“Visitors to MyCentralOregon.com will find breaking local news from the KBNW News team featuring Glenn Vaagen and Kellen Pierce.  Our national, international, political, entertainment, health and business news content will be robust thanks to our alliances with ABC News and The Wall Street Journal,” noted Shipman.  “Visitors will also be able to get the latest traffic information, including mountain pass conditions, road reports featuring cameras from the Oregon Department of Transportation, school closures and the latest gas prices throughout Central Oregon.”

Horizon Broadcasting Group’s five radio formats will work in concert with MyCentralOregon.com.  “Radio is a powerful medium for local businesses to market themselves with, and our radio stations we will drive users to the site,” said Shipman.  “MyCentralOregon.com is another example of convergence between radio and the internet and is an excellent vehicle for local business to market to their customers.”  If Central Oregonians witness a news event, they can contribute to the site through the News Tip Hotline (541-323-NEWS) or online at MyCentralOregon.com/new-tip-hotline.

Horizon Broadcasting Group O&Os five radio stations in Central Oregon, and operates KBNW-AM (1340 khz and 104.5 mhz) under a Local Marketing Agreement with Summit Broadcasting Group, LLC.  HBG’s stations in Central Oregon include KQAK-FM (105.7 mhz, Rock & Roll’s Greatest Hits), KWPK-FM (THE PEAK 104.1 mhz, Hot Adult Contemporary), KLTW-FM (MY FM, 95.7 mhz, Adult Contemporary), KWLZ-FM (simulcasting KBNW-AM at 96.5 mhz) and KRCO-AM (690 khz and 96.9 mhz, Country’s Greatest Hits).

Filed Under Broadcast News Internet

About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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