Hispanics well ahead of the pack in mobile video

By on May, 28 2014 with Comments 0

pwcHispanics over-index in a number of mobile media usage and consumption, including watching mobile video, using mobile coupons and discounts, and mobile wallets and banking, according to a new study from PwC: “Mi Móvil: Hispanic Consumers Embrace Mobile Technology.” It’s based on a survey of 1,000 US Hispanics and non-Hispanics.

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About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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