iHeartMedia has been forward-thinking in its creation of a Digital Program Director to take up cross-platform advertising and marketing opportunities at some of its biggest market clusters.
In the San Francisco Bay Area, the company has turned to a veteran who has worked as such internet players as Stitcher, and at such now-defunct legendary radio stations at WNEW-FM 102.7 in New York.
Matty Staudt has succeeded Kelsie Loos, and has been on the job since late March. An official announcement was made Tuesday (4/18) by iHeartMedia Markets Group VP/ Marketing & Activation, San Francisco Region Val Klein and Don Parker, SVP/Programming for iHeart’s Bay Area stations.
As Digital PD for the Bay Area, Staudt will work closely with building digital partnerships and overseeing digital strategy for KIOI-FM “Star 101.3,” KISQ-FM “98.1 The Breeze,” KMEL-FM, KOSF-FM “iHeart80s” and KYLD-FM “Wild 94.9.”
The cluster also produces Martha Quinn’s Totally 80s Cruise.
Staudt and his team will work closely with the programming and sales departments to deliver key messages on digital platforms, including station and on-air personality websites, mobile and social media.
“Matty stood out as the clear choice to lead our digital and social efforts in the Bay Area,” said Parker. “Matty has a history of driving great results on digital and broadcast platforms and I’m confident he will seamlessly transition to grow our local digital efforts.”
From May 2008 to April 2011, Staudt served as Content and Community Director at popular Talk radio and podcast app Stitcher. His extensive radio industry career includes roles as a producer for the No Name Morning Show on CBS Radio’s KLLC-FM in San Francisco; as the executive producer for The G. Gordon Liddy Show, which aired in middays in the mid-1990s on then-Hot Talk WJFK-FM in Washington, D.C.; and as an executive producer of the Sports Guys Morning Show at the former WNEW-FM in New York.
He began his career as the nighttime air personality for Rocker WCLG-FM in Morgantown, W. Va., in 1992, while a sophomore at West Virginia University.
“”There is no place I would rather be than iHeartMedia,” Staudt commented. “The team here is excellent and the stations matter to their listeners. I’m excited to help grow the department for the future.”
