According to Arbitron, Harrisburg-Lebanon-Carlisle, PA is the 78th largest radio market with a population of 576,800. According to Media Monitors, the #1 radio advertiser in that market last week was Motor Trend Audio Shows, LLC with 475 spots. H&R Block was #2 with 471 commercials, while Geico was #3 with 357 spots. M&T Bank was #4 running 343 ads and Sleepy’s comfortably in #5 airing 340 announcements. Quicken Loans was #6 with 272 spots, while Turner KIA was #7 with 246 spots. TurboTax scored #8 with 245 commercials and Webster Trucking Recruitment jumped #31 to #9 with 242 ads. In at #10 was Proactiv Solution with 236 spots.
Last week, the #1 ISP using radio last week was TIME WARNER CABLE INTERNET SERVICES with 901 spots. XFINITY INTERNET was #2 with 460 spots, while BRIGHT HOUSE HIGH SPEED INTERNET was #3 with 350 spots. OCEANIC TIME WARNER CABLE MOBILE was #4 running 258 spots and ROAD RUNNER HIGH SPEED ONLINE was #5 with 193 spots. QWEST HIGH SPEED INTERNET was #6 with 103 spots, while HELE was #7 airing 96 ads. COMCAST HIGH-SPEED INTERNET was #8 with 75 spots, KNOLOGY HIGH SPEED INTERNET was #9 with 60 commercials and CHARTER HIGH SPEED INTERNET was #10 with 51 spots.
NATIONAL STATISTICS
GEICO is still #1 with 44,053 spots. H&R BLOCK, the seasonal advertiser, is up to #2 with 36,189 spots, while AUTOZONE jumped from #7 to #3 with 25,608 spots. MCDONALD’S was in at #4 with 24,790 spots and TURBOTAX held on to #5 with 24,081 spots.
