Understanding Podcast Advertising

By on Mar, 11 2016 with Comments 0


By Bryan Noguchi

Casting light on podcasts, R2C Group SVP Bryan Noguchi writes in this essay how  advertising works on them. He buys time on podcasts and understands their value, pitfalls, and what questions to ask.

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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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