GEICO Takes Radio, Too

By on Oct, 3 2016 with Comments 0

Media-Monitors1by Dwight Douglas, Media Monitors

In the Media Monitors Radio Spot Ten last week, GEICO proved it’s a serious advertiser by moving back into #1 with 42,406 spots. The Home Depot delivered 28,952 spots putting them at #2, while Rite Aid jumped from #12 to #3 with 27,675 spots. McDonald’s was #4 with 27,645 spots and Burger King was right behind them at #5 with 26,508 spots. JCPenney was #6 airing 25,179 spots, while O’Reilly Auto Parts shifted up to #7 with 23,216 spots. NAPA returned at #8 with 18,752 spots and Nabisco slid to #9 with 17,799 spots. Macy’s, back in the top ten at #10, ran 17,252 spots.








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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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